Cookie Policy
Last updated: June 22, 2026
This Cookie Policy explains what cookies are, how BrandUplift uses them on https://branduplift.blog, and how you can manage your cookie preferences. For more details on our data protection practices, please consult our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you browse websites. They are widely used to ensure websites function efficiently, retain your user preferences, and provide analytical reporting.
Categories of Cookies We Use
1. Essential & Functional Cookies
These cookies are strictly necessary to enable core website functionality and remember your cookie consent preferences across sessions.
| Cookie Name | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | Stores your cookie consent selection (accepted / declined). | 30 days |
2. Analytics & Performance Cookies
Analytics cookies gather aggregated, anonymized usage data regarding how visitors navigate the site, helping us identify top-performing content and optimize page speed.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique anonymous site visitors. | 2 years |
| _gid | Google Analytics | Maintains session state during browsing. | 24 hours |
3. Advertising & Targeting Cookies
These cookies are set by third-party advertising partners (such as Google AdSense) to deliver contextual and personalized advertisements and evaluate ad impressions.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __gads / __gpi | Google AdSense | Serves and measures relevant advertising. | Up to 13 months |
| IDE / DSID | Google DoubleClick | Optimizes ad delivery and prevents ad repetition. | Up to 13 months |
Managing Your Cookie Preferences
You can accept or decline non-essential cookies using our site's cookie banner. Furthermore, all major web browsers allow you to review, block, or delete cookies via their security settings. Note that disabling certain cookies may affect website navigation and layout preferences.
To opt out of interest-based ads served by participating ad networks, visit www.aboutads.info or Google Ads Settings.
Questions
For questions concerning our cookie usage, please contact us at support@branduplift.blog.